by Mike Brogan | Feb 18, 2013 | All, Business Tips, Websites & Blogs
I’m often asked by clients in the retail business how much it would cost to add an online shopping facility to their websites. The answer is not as simple as it appears at first site.  If you don’t go about it correctly you could be pouring  money down the...
by Mike Brogan | Dec 7, 2012 | All
In this article I’m going to give you some advice about to get a website that will generate business for you. To be effective a website needs to have 3 key ingredients. 1. A strategy Firstly decide what you want your website to do for you. Here are 3 examples of you...
by Mike Brogan | Dec 3, 2012 | All, Business Tips, Websites & Blogs
Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective. An elegant, clean looking design. Clear navigation links so the visitor doesn’t have to hunt around to find out how to navigate the site. Plenty of...
by Mike Brogan | Oct 18, 2012 | All, Quotations, Tantalizing Trueisms
Some light hearted definitions: Consensus A consensus means that everyone agrees to say collectively what no one believes individually! Management Consultant A management consultant is a man who knows 101 ways to make love …. but doesn’t know any...
by Mike Brogan | Oct 8, 2012 | All, Business Tips, Websites & Blogs
Following on from my previous post about simplicity and clarity in writing, I often come across websites that try to baffle the reader with jargon and buzzwords. Consider this example (I’ve disguised the name of the company to protect the innocent!):- We deliver...
by Mike Brogan | Oct 4, 2012 | All, Business Tips, Websites & Blogs
When you’re writing content for your website the golden rule is to keep it simple. So how do define simple? It’s all about readability. The simpler the writing the easier it is to read (or the more readable it is). A More readable site is easier to read at speed,...
