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How Not to Launch a Product (or Lord S does a Ratner)

by | Aug 9, 2012 | All, Opinion | 0 comments

Gerald RatnerWould you buy a product now for £299 if the person launching it told you he wouldn’t be surprised if it wasn’t selling for £99 in two years time?

That’s exactly what Alan (Lord) Sugar did at the recent launch of his “just changed the way we watch TV” service YouView, which incidentally was 2 years late.

Given the media’s penchant for positioning the great Lord as one of the leading gurus of British business, I’m astounded that he should come up with such a statement.

In fact I think it qualifies him for the Gerald Ratnor Prat of the Year Award.

Stick to your media career Lord S. You left the technology stuff behind in the 20th Century.


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