How Not to Launch a Product (or Lord S does a Ratner)

Aug 9, 2012 | All, Opinion | 0 comments

Gerald RatnerWould you buy a product now for £299 if the person launching it told you he wouldn’t be surprised if it wasn’t selling for £99 in two years time?

That’s exactly what Alan (Lord) Sugar did at the recent launch of his “just changed the way we watch TV” service YouView, which incidentally was 2 years late.

Given the media’s penchant for positioning the great Lord as one of the leading gurus of British business, I’m astounded that he should come up with such a statement.

In fact I think it qualifies him for the Gerald Ratnor Prat of the Year Award.

Stick to your media career Lord S. You left the technology stuff behind in the 20th Century.


Submit a Comment

Your email address will not be published.

Written by
Mike Brogan
Mike is a website developer specializiing in website design, online marketing, ecommerce design, and consutancy. He has developed website for clients for over 20 years.

Related Posts

White Label Website Services

White Label Website Services

This article explains what white label website services are and how, as a professional who deals directly with business clients, you can benefit from these services. The Problem Let’s assume that you are a business consultant. You troubleshoot businesses that have...

Website Design – Facts and Fiction

Website Design – Facts and Fiction

You've decided that you need a website for your business, or you've already got one that's looking decidedly long in the tooth. You  approach a web designer who tells you his company will design the coolest-looking site you could get. It will cost, or course, but it...

The best way to build a WordPress website

The best way to build a WordPress website

These days, most website developers use WordPress as a platform upon which to build their sites. The main reason for this is that WordPress is free to download and use. Also a wealth of add-on software exists in the form of plugins that can extend the capabilities of...

Is your website protected?

Is your website protected?

In recent years, WordPress has gradually become the ubiquitous website development platform for small to medium businesses. But along with its rise in popularity has grow an increasing population of hackers intent on breaking into it.  A WordPress-based website...

I hope you enjoy reading this blog post.

If you want me to design a website for you or help you with internet marketing, click here.

Can Customers Find Your Website?

Download Mike’s “30 Website & SEO Tips” for free.

Web Design Secrets Revealed

Take your website design skills to the next level to steal a march on your competition and make your website a success.