Mike’s Blog
Vision
Do you have a vision for your business? Most people don’t even though they may tell you that they do. So what do I mean by a vision? My definition of a vision for a business is a clear intention that the owner is passionate about achieving. For example, Bill Gates had...
Google and secure websites
Google is about to introduce changes to its Chrome browser that will affect every website. Since Chrome is the most widely used web browser, every website owner needs to be aware of the changes that Google has started to make. Starting with the latest version of...
Should you sell online?
This is a question that is frequently arises when a small business owner decides to get a new website or get an existing website revamped. My answer is usually a qualified yes. To make sense of this answer here are some explanations. Firstly, consider carefully...
How to create blog posts that people will read
The first thing to remember, when creating a blog post, is that people don’t read. You have to capture their attention and persuade them to read. Incidentally, this is also true for most documents that you may publish online. Bear that statement in mind and you’ll be...
How to set up email on your PC and smartphone
I use my laptop, most of the time, to send and receive email. I also use my smartphone to keep an eye on new emails when I’m out and about. If you need to do this you may have wondered what the best way to set up email on the two devices is. Here’s what I have done....
Beautiful looking websites are not always the best
In my opinion, many small businesses, and even many larger businesses, waste money on their websites. They do that because they get their priorities all wrong. Priority is almost always given to the look of the site. This is where most of the development cost goes....
All About Leads
Following on from my recent post about the importance of email list, I want to talk a bit about the concept of leads, The terms leads is used widely in marketing circles, especially online marketing, but do you really understand what we mean by it? We often think...
Why You Should Build Up An Email List
One of the biggest secrets that online marketers have is their email lists. Have you ever looked at those businesses that seem to do so well at selling online, and wondered how they do it?The answer is email lists. You will find that companies that specialize in...
Online Marketing – Think Ahead and Set Goals
One of the reasons that businesses fail to make a success of their online marketing is that they don’t have a clear idea of what they are trying to achieve. The most important factor in online marketing success is to decide your goals before you start. In other words,...
Online vs Offline Marketing: The Process is The Same
Over the past 15 years or so, online marketing has come a long way. Initially, online marketing meant a simple website for your business. Nowadays there is a baffling array of tools and techniques to choose from. If you’re confused, then you are in good company. As...