The first thing to remember, when creating a blog post, is that people don’t read. You have to capture their attention and persuade them to read. Incidentally, this is also true for most documents that you may publish online. Bear that statement in mind and you’ll be...
One of the reasons that businesses fail to make a success of their online marketing is that they don’t have a clear idea of what they are trying to achieve. The most important factor in online marketing success is to decide your goals before you start. In other words,...
Over the past 15 years or so, online marketing has come a long way. Initially, online marketing meant a simple website for your business. Nowadays there is a baffling array of tools and techniques to choose from. If you’re confused, then you are in good company. As...
I’ve been doing a lot of thinking recently about the things that can determine success or failure for a business. So I thought I would share some of my thoughts and write about the key factors that drive a business’ marketing. And, of course, devising an...
When I’m approached by clients for a website, I’m often shocked by some people’s lack of thought or planning.. After all, if you’re looking to buy a car you usually go into the showroom with some idea of what you want. You wouldn’t want to be sold a Rolls Royce when...
I’ve blogged about this previously, but I thought it would be a good idea to recap and consolidate the tips I previously gave, into a single post.Copy and PasteThree things that you often have to do when you’re writing on the computer are; copying text, cutting text...
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