Decide on Your USP Before You Do Anything Else

What’s your USP? On of the first things to decide before you even think about putting your business online is to decide what your USP is. Your USP will form the main theme running through your website, and other marketing activities, both on and off-line. USP – Unique...

Know How: Note Taking

A client calls you with a query about a phone conversation you had last week. You can’t remember all the details so you start rummaging through that pile on desk because you remember that you wrote some notes down on a scrap of paper. Or you’re writing a...

Know How: Never Forget a Password

How do you remember your passwords? I don’t and I have dozens of them. I don’t remember mine because I use a password management application. I use Roboform and I highly recommend it….. RoboForm  is a password management and web form filling...

8 Things to Consider When Setting up an Online Shop

I’m often asked by clients in the retail business how much it would cost to add an online shopping facility to their websites. The answer is not as simple as it appears at first site.  If you don’t go about it correctly you could be pouring  money down the...