Forget the Elevator Pitch

One of the first things that a visitor needs to understand when he arrives at your website is what you do. You have about 5 seconds to convey that message in as succinct and clear a way as possible without ambiguity. So how should you do this?

Let me say firstly, forget the elevator pitch. The so-called elevator pitch, as expounded by many marketing gurus is designed to provoke further questions when you meet someone who asks you what you do.

So, for example, rather than answering that you’re a beautician, to which most people would just shrug and leave it at that, you could say that you help women to improve their love lives. The idea is that this would provoke the question “how do you do that?” which would give you an opening to expound further about your business.

The elevator pitch is great face-to-face but not for your website. Most visitors who arrive at your site will simply scan to see what you do so they won’t be prepared to go through the kind of guessing game that the elevator pitch lets you play.

Convey what you do with a straightforward headline or some images or, ideally, both. Don’t try to be clever. Don’t let your web developer convince you otherwise. Some web developers try to show off their design skills with unconventional designs. Be careful. They might get accolades from other web designers but they won’t do anything for your business.

Keep it simple so that your website hits them straight in eye with what you do.

0 Comments

Submit a Comment

Your email address will not be published.

Written by
Mike Brogan
Mike is a website developer specializiing in website design, online marketing, ecommerce design, and consutancy. He has developed website for clients for over 20 years.

Related Posts

How Do Websites Work?

How Do Websites Work?

Have you ever wondered how websites work? This is the first in a series of posts aimed at explaining what's involved in designing, building, and running a website. These posts are aimed at people who want to have a website developed. They want to understand the basics...

5 Myths About Selling Online

5 Myths About Selling Online

Businesses that were smart and had already started to sell online through an eCommerce website before the lockdowns, were able to offset some of their losses by continuing to trade online.

eCommerce Systems Explained

eCommerce Systems Explained

These days, an online shop is a must for any business involved in selling goods and services to customers.

White Label Website Services

White Label Website Services

This article explains what white label website services are and how, as a professional who deals directly with business clients, you can benefit from these services. The Problem Let’s assume that you are a business consultant. You troubleshoot businesses that have...

I hope you enjoy reading this blog post.

If you want me to design a website for you or help you with internet marketing, click here.

Can Customers Find Your Website?

Download Mike’s “30 Website & SEO Tips” for free.

Web Design Secrets Revealed

Take your website design skills to the next level to steal a march on your competition and make your website a success.