Suppose that your are a potential customer for my business. You call me and ask me to develop a website for you. But is this what you really want? Stand back for as moment and look at the problem you’re trying to solve.
I’ll bet that what you actually need is more business and you think that just getting a website will give you that. But I’ve got news for you. It won’t. There’s a lot more involved. The website is only part of the story.
People have to know about the site. In other words it has to be marketed. “What about search engines – Google” I hear you say. “Can’t you just add the keywords that will get the site found on Google?”
Yes getting the site listed in search engines will bring visitors to the site if (and in some cases it can be a big if) people can find the site in the search engines. In other words if it appears somewhere near the top. And I can tell you achieving placings near the top takes a lot more than just stuffing a few keywords into the site.
Also, search engines may not be relevant for your business. For example, if your business involves a product or service that is so new that hardly anyone knows about it, then it’s unlikely that anyone will be searching for it. In that case your marketing is going to have to be a little more proactive.
Ah I hear you say, “what about Social Networking like Facebook, Twitter etc.?” Again there’s more to it than just setting up accounts and getting lots of friends. You need to target people who you think will be interested in your products or services. Also Social Networking is not going to be appropriate for all business types.
The process of using the internet to bring in more business has many potential components. For example, website and/or blog, search engine optimization, social network marketing, email marketing, online newsletters, pay-per-click, viral marketing. Knowing which ones to use required experience and a certain amount of experimentation.
If you’re really serious using the internet then expect to pay, not just for a website, but also for marketing it. Don’t look at this as a cost either, it’s an investment. If your business is turning over £50, 000 per year and you can get a 10% increase from using the internet that’s an additional £5,000. If it costs you £1,000 to get that then I think it’s is a good deal.
Don’t get me wrong I will develop just a website for you if that’s all that you want. It will sit there and you can point your friends and family at it and they can tell you how great it looks. But unless you do something about marketing it you’re wasting your money.