The original name, when the company did mainly consulting work, was Brogan Associates. When I switched to developing web solutions Brogan Associates didn’t seem appropriate. I wanted a name that was short and was available as a domain name.
After 10 days of racking brains and getting nowhere I exasperatingly said “It’s day 10 and I’m no closer to finding a name that I was on day 1”.
At that point the name was born.
Believe me? Read on to find out.
Actually the name came from one of my consulting clients who used to produce a monthly report which they called the Day 10 Report. When I checked Day 10 was available as a company name and domain name.