Quotations
“You get what you INspect, not what you EXpect” – Bill Johnson, Digital Equipment Corporation.
“Strategy is good tactics seen in retrospect” – Mike Brogan, Day 10 Solutions.
“Fake it ’till you make it!” – Unknown.
“It is the set of the sails, not the direction of the wind that determines which way we will go” – Jim Rohn.
“Man does not control his own fate. The women in his life do that for him” – Groucho Marx
“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering” – Yoda, Star Wars – The Phantom Menace.
“Train yourself to let go of everything you fear to lose” – Yoda, Star Wars - Revenge of the Sith.
“Yesterday is gone for ever. Tomorrow never comes. Today is in your hands” – Unknown.
“Don’t wish it were easier, wish you were better” – Jim Rohn.
Read MoreWhat’s your email address?
How many small businesses do you come across that don’t have proper email addresses?
By not proper email addresses, I mean ones that don’t use the company’s domain name (assuming the company has a domain name) such as yahoo.com, hotmail.com, aol.com etc.
Don’t these people realize the messages they’re sending out? “Not a proper business”. “Doing things on the cheap”. It’s the internet equivalent of only giving out a mobile phone number. Or the guy who knocks on your door to ask if you want your trees lopped, hands you a business card and then asks for it back when you tell him to **** off. It’s simply not professional.
A proper email address, and a domain name, cost peanuts. There’s no excuse for any business not to have one even if they don’t have a website. There’s even less of an excuse if they do have a website!
So, if you’ve got a Hotmail, or similar, address go out and get yourself a proper one today and ditch that Hotmail address. It’s making you look like Dell Boy.
123-reg.co.uk is a great place to start, you can set yourself up a domain name and email address for a few pounds. Set up a divert on it and you can still continue to use your Hotmail account.
If this sounds daunting then call a website developer who should be able to set you up for only a few pounds more.
Read MoreAttack of the Clones
In my business I continually come across cases where businesses try to get websites developed on the cheap. The following true story shows what can happen. The business owner concerned ended up considerably out of pocket….
I was recently studying some web statistics on behalf of a client who we developed a website for a couple of years ago. He had asked me to analyze current performance for him with a view to upgrading the site.
To my surprise and puzzlement, I noticed that the stats were reporting traffic from a page with a completely different domain name.
I immediately typed the domain name into my browser and was presented with a website that looked remarkably similar to that of my client. By now you’ve probably guessed what happened. My client’s site had been cloned and then the look of it changed slightly to make it look like a new site. To add insult to injury, they’d even left my client’s stats code embedded in it!
When I finally tracked down the owner of the site, he was most apologetic and took the site down immediately. It transpired that it had been written by a friend of a friend and he had no idea what had been done.
The moral of this story is clear. If you need a website, go to a reputable web designer. I may cost a little bit more but you won’t get ripped off like the site owner in this story. He paid for a website that had to be scrapped.
Read MoreYou Get What You Pay For
It’s the 1890′s in Paris. A woman is walking down the street. Suddenly she spots a short man walking towards her and realizes that it’s Toulouse Lautrec, the famous painter.
“Monsieur Lautrec” she says, as she reaches him. “Today is my husband’s birthday. I wonder if you would be kind enough to draw a sketch of me so that I can present it to my husband as a birthday present”.
“Of course madame” says Lautrec. And with that he produces a sketch pad and pencil and begins to draw the lady.
A few minutes later he presents it to her. “Oh monsieur” she says. “That’s wonderful. How much do I owe you?”
Read MoreRecommended Reading
 
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