How to Format and Distribute Bulk Email

I’m often asked what is the best way to send out bulk email - e.g. email newsletters - to distribution lists. Many businesses I know simply use...

Know How: Note Taking

A client calls you with a query about a phone conversation you had last week. You can't remember all the details so you start rummaging through that...

The Importance of Social Media in Search Engine Optimization

Ignore social media and, one day soon, Google will ignore you. I recently had a call from a customer asking me if I could look at her site to see if...

Know How: Never Forget a Password

How do you remember your passwords? I don't and I have dozens of them. I don't remember mine because I use a password management application. I use...

8 Things to Consider When Setting up an Online Shop

I’m often asked by clients in the retail business how much it would cost to add an online shopping facility to their websites. The answer is not as...

The 3 Mistakes That Will Make a Website Useless

I'm often asked by my clients what major mistakes they should avoid with their websites. These are my top 3: 1. Failing to decide the purpose of the...