Make your website stand out in the crowd

Here’s a website you’ be crazy not to look at – http://theoatmeal.com/ What’s the best way to get your points over to your readers? Let’s face it, no one wants to read pages of endless text even if they do spell out all your important...

Decide on Your USP Before You Do Anything Else

What’s your USP? On of the first things to decide before you even think about putting your business online is to decide what your USP is. Your USP will form the main theme running through your website, and other marketing activities, both on and off-line. USP – Unique...

The 3 Mistakes That Will Make a Website Useless

I’m often asked by my clients what major mistakes they should avoid with their websites. These are my top 3: 1. Failing to decide the purpose of the website Do you want the site to persuade clients to contact you? Should you be selling online from it? Do you...

Six Essentials for an Effective Website

Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective. An elegant, clean looking design. Clear navigation links so the visitor doesn’t have to hunt around to find out how to navigate the site. Plenty of...

The Search Engine Money Pit

A client called me the other day to ask if I could review the SEO of his site because he was concerned about his ”position in Google”. This is not unusual. I get calls like this all the time and my immediate response is to ask what they are trying to achieve....