Should you sell online?

Should you sell online?

This is a question that is frequently arises when a small business owner decides to get a new website or get an existing website revamped. My answer is usually a qualified yes. To make sense of this answer here are some explanations. Firstly, consider carefully...
How to create blog posts that people will read

How to create blog posts that people will read

The first thing to remember, when creating a blog post, is that people don’t read.  You have to capture their attention and persuade them to read. Incidentally, this is also true for most documents that you may publish online. Bear that statement in mind and you’ll be...
How to set up email on your PC and smartphone

How to set up email on your PC and smartphone

I use my laptop, most of the time, to send and receive email. I also use my smartphone to keep an eye on new emails when I’m out and about. If you need to do this you may have wondered what the best way to set up email on the two devices is. Here’s what I have done....
Beautiful looking websites are not always the best

Beautiful looking websites are not always the best

In my opinion, many small businesses, and even many larger businesses, waste money on their websites. They do that because they get their priorities all wrong. Priority is almost always given to the look of the site. This is where most of the development cost goes....
All About Leads

All About Leads

Following on from my recent post about the importance of email list, I want to talk a bit about the concept of leads, The terms leads is used widely in marketing circles, especially online marketing, but do you really understand what we mean by it? We often think...