by Mike Brogan | Aug 30, 2012 | Website Promotion
Whenever I’m asked to develop a website for a customer that is the first question that I ask. Understanding the answer to that question is critical before you embark on any marketing activity whether it’s online with a website or offline with a simple ad in a...
by Mike Brogan | Aug 29, 2012 | Websites
A client called me the other day to ask if I could review the SEO of his site because he was concerned about his ”position in Google”. This is not unusual. I get calls like this all the time and my immediate response is to ask what they are trying to achieve....
by Mike Brogan | Aug 21, 2012 | Websites
If you optimize your site for the wrong keywords you’ll get the wrong visitors. If your landing pages are poor or don’t match the visitor’s expectation he will click away. Your visitors need to know what to search for. If your product or service is...
by Mike Brogan | Aug 16, 2012 | Website Promotion
I’m often contacted by clients asking how we can help increase the ranking of their site on search engines. Now this is a fair enough question but I always answer it initially with the counter question “what’s the problem you’re trying to solve”. The problem of...
by Mike Brogan | Aug 8, 2012 | Websites
This is an update of an article I originally wrote in 2009. Since then, whilst many of the core components affecting search engine positioning have remained the same, search engines, and particularly Google, have become much more sophisticated in ranking websites. In...
