What do you write in your blog? The worst thing you can do is to use your blog as a sales mouthpiece where you continually write posts promoting your products.
I see this all the time even with some of my own clients; even after I have explained to them how to use their blogs,
You see, the problem is that, these days, people are inundated with sales messages to the point where they are immune to them, and even where they are turned off by them. Your website pages should advertise the products and services that you provide. What’s point of writing a blog if it’s going to contain more of the same?
What should your blog be used for? It should be used to demonstrate your expertise. Post articles about trends in your field of business; your opinions about what’s going on in your field; educational posts about your field; results that you’ve obtained for your clients. All these things will demonstrate your expertise.
Your aim should be to establish yourself as an authority and expert in your field of business so that potential customers will trust you. If your blog makes you come across like a pushy sales person, then it will simply push people away.
I’m not saying you can’t talk about the occasional special offer or promotion that you’re running. But the main thrust of your blog should be informative content.
How do you use your blog? Are you pushing people away?
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