Make your website stand out in the crowd
Here's a website you' be crazy not to look at - http://theoatmeal.com/ What's the best way to get your points over to your readers? Let's face it,...
Decide on Your USP Before You Do Anything Else
What’s your USP? On of the first things to decide before you even think about putting your business online is to decide what your USP is. Your USP...
The Importance of Social Media in Search Engine Optimization
Ignore social media and, one day soon, Google will ignore you. I recently had a call from a customer asking me if I could look at her site to see if...
The 3 Mistakes That Will Make a Website Useless
I'm often asked by my clients what major mistakes they should avoid with their websites. These are my top 3: 1. Failing to decide the purpose of the...
Six Essentials for an Effective Website
Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective. An elegant, clean looking design....
The Search Engine Money Pit
A client called me the other day to ask if I could review the SEO of his site because he was concerned about his ”position in Google”. This is not...
6 Facts About Search Engines and Search Engine Optimization
If you optimize your site for the wrong keywords you'll get the wrong visitors. If your landing pages are poor or don't match the visitor's...
Search Engines – Facts & Myths – Updated
This is an update of an article I originally wrote in 2009. Since then, whilst many of the core components affecting search engine positioning have...
Your Website Looks Fantastic But it’s Useless
Spend 5 minutes randomly surfing the net and you will find dozens of fantastic looking websites. But how many of these are great websites? I’ll lay...