The Importance of Social Media in Search Engine Optimization
Ignore social media and, one day soon, Google will ignore you. I recently had a call from a customer asking me if I could look at her site to see if...
The 3 Mistakes That Will Make a Website Useless
I'm often asked by my clients what major mistakes they should avoid with their websites. These are my top 3: 1. Failing to decide the purpose of the...
Six Essentials for an Effective Website
Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective. An elegant, clean looking design....
The Search Engine Money Pit
A client called me the other day to ask if I could review the SEO of his site because he was concerned about his ”position in Google”. This is not...
6 Facts About Search Engines and Search Engine Optimization
If you optimize your site for the wrong keywords you'll get the wrong visitors. If your landing pages are poor or don't match the visitor's...
Search Engines – Facts & Myths – Updated
This is an update of an article I originally wrote in 2009. Since then, whilst many of the core components affecting search engine positioning have...
Your Website Looks Fantastic But it’s Useless
Spend 5 minutes randomly surfing the net and you will find dozens of fantastic looking websites. But how many of these are great websites? I’ll lay...
10 Ways to Kill a Website Stone Dead
Getting a first class website developed can be an expensive business so you need to make sure that the site is as effective as possible. Below is a...
How Much Should You Pay for a Website?
Silly question? In a way, yes. It’s a bit like asking how much should you pay for a car. The answer of course is, it depends on exactly what you...