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Social Media Is Not Just For Trolls

by | Aug 7, 2013 | All, Opinion | 0 comments

Internet TrollGiven the furore in the media at the moment about abuse from social media sites, does this mean that you, as a business owner, should stop using them?

My simple answer is no. Why?

There are two types of users for social media sites such as Facebook and Twitter. At one end of the scale are the people that use social media for personal reasons. To keep in contact with friends and family, for example. At the other end of the scale are the business owners, like you and I, who use it to build business relationships and communicate regularly with customers and potential customers.

It’s in the former group where the problems are arising, and really only an extreme minority of the personal users. The antics of these idiots are currently being hyped by the media and the bandwagon that this has been set rolling is being joined by all those people who have a vested interest in seeing the Internet controlled – government, media moguls for example.

My advice for using social media.

  • For B to C businesses, you should definitely be using Facebook and Twitter.
  • For B to B businesses, use Facebook and Twitter by all means but put your main effort into using LinkedIn.
  • Overall, limit your time spent on any social media site. They are just additional communication channels like email, the telephone, websites and blogs. Contrary to what some self-styled “social media consultants” may tell you, social media is not a magic carpet ride to success.

I’d love to hear what you think about this, and any additional advice you may have to others, in the comments below.


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