Here’s a website you’ be crazy not to look at – http://theoatmeal.com/
What’s the best way to get your points over to your readers?
Let’s face it, no one wants to read pages of endless text even if they do spell out all your important messages. Images are great but don’t really get the points over. I’ve always argued that the best balance is a combination of the two, but even then, whilst you will probably get your points over to your readers, how much impact will they have? Will your readers remember your message a day, a week, or a month later.
The Oatmeal website uses a unique cartoon style that is often hilariousness, whilst at the same time covering some topics that would otherwise be boring. For example, check out the item that explains how you should use semicolons. For me, semicolons were always a bit of a mystery. I now understand thanks to The Oatmeal cartoon; the impact it made was such that I won’t forget.
I found the Tech section to be highly amusing as well (I would wouldn’t I?).
The Oatmeal is different from other websites. It stands out; it’s highly effective; it shows what can be done by sidestepping out of the mainstream. I’m not suggesting that we all start drawing cartoons. The Oatmeal was created by a highly talented comic strip artist, Matthew Inman. However, in a world where there are more web pages that people on the planet, we all need to find ways to stand out from the crowd.
How do you stand out from the crowd? I’d be interested in hearing your ideas.