The Importance of Social Media in Search Engine Optimization

Mar 20, 2013 | All, Websites & Blogs | 0 comments

Ignore Social MediaIgnore social media and, one day soon, Google will ignore you.

I recently had a call from a customer asking me if I could look at her site to see if there was anything I could do to increase the site’s position on Google. I had previously done some optimization work with keywords to increase the site’s position but now, apparently, it was dropping behind competitors’ sites…..

After analyzing the site’s Google analytics data and examining the structure and content of the competitors’ websites I came to the conclusion that on-page keywords were not the issue here. On the basis of keywords alone, there was no apparent reason why the other sites had consistently higher listings for most search terms.

The problem quickly became apparent, however, when I examined the number of inward links to each of the sites. My client’s site had significantly fewer other sites linking to it. One of the competitor sites that seemed to be leading the field had a conspicuous number of links from directories indicating that someone had conducted a specific link building campaign for that site.

I also noticed that the competitor’s sites all had a noticeable number of links from Facebook, Twitter and, to a lesser extent, LinkedIn. My client had only a very few from these social media sites. Needless to say my client, although having accounts on Facebook and Twitter, was not actively using them.

The lesson from this is that it’s not good enough to simply optimize your website for keywords. Social media is becoming increasingly important in the way search engines rank your site. Ignore it and, one day soon, your site will become invisible on Google.


Submit a Comment

Your email address will not be published.

Written by
Mike Brogan
Mike is a website developer specializiing in website design, online marketing, ecommerce design, and consutancy. He has developed website for clients for over 20 years.

Related Posts

How Do Websites Work?

How Do Websites Work?

Have you ever wondered how websites work? This is the first in a series of posts aimed at explaining what's involved in designing, building, and running a website. These posts are aimed at people who want to have a website developed. They want to understand the basics...

5 Myths About Selling Online

5 Myths About Selling Online

Businesses that were smart and had already started to sell online through an eCommerce website before the lockdowns, were able to offset some of their losses by continuing to trade online.

eCommerce Systems Explained

eCommerce Systems Explained

These days, an online shop is a must for any business involved in selling goods and services to customers.

White Label Website Services

White Label Website Services

This article explains what white label website services are and how, as a professional who deals directly with business clients, you can benefit from these services. The Problem Let’s assume that you are a business consultant. You troubleshoot businesses that have...

I hope you enjoy reading this blog post.

If you want me to design a website for you or help you with internet marketing, click here.

Can Customers Find Your Website?

Download Mike’s “30 Website & SEO Tips” for free.

Web Design Secrets Revealed

Take your website design skills to the next level to steal a march on your competition and make your website a success.