The Search Engine Money Pit

Aug 29, 2012 | All, Websites & Blogs | 0 comments

A client called me the other day to ask if I could review the SEO of his site because he was concerned about his ”position in Google”. This is not unusual.

I get calls like this all the time and my immediate response is to ask what they are trying to achieve. Invariably the answer comes back that they’re looking to get more business from the website.

Before going any further, let’s look at the process flow for a typical website.

  1. Someone does a search, on say Google, using a keyword phrase and they see your website listed.
  2. They read the listed title and text snippet about your site and decide to click on it.
  3. They arrive at your site – on a landing page – and start to read. They are interested enough to look at other pages of the site.
  4. Finally they decide they are interested in your services and pick up the phone and call; you.

In order to get business from your site, all 4 of these steps have to be effective. However, the place to start is not at step 1 but at step 4. If your site doesn’t capture people’s interest and persuade them to pick up the phone then no matter what you do to improve step 1, you search engine position, you won’t get business from the site.

So before you start spending money and/or effort trying to improve your site’s search engine rankings, look at your site and make sure it is effective when visitors arrive at it.

The quest for higher search engine rankings can become a money pit unless your website is well designed and optimized.



Submit a Comment

Your email address will not be published.

Written by
Mike Brogan
Mike is a website developer specializiing in website design, online marketing, ecommerce design, and consutancy. He has developed website for clients for over 20 years.

Related Posts

How Do Websites Work?

How Do Websites Work?

Have you ever wondered how websites work? This is the first in a series of posts aimed at explaining what's involved in designing, building, and running a website. These posts are aimed at people who want to have a website developed. They want to understand the basics...

5 Myths About Selling Online

5 Myths About Selling Online

Businesses that were smart and had already started to sell online through an eCommerce website before the lockdowns, were able to offset some of their losses by continuing to trade online.

eCommerce Systems Explained

eCommerce Systems Explained

These days, an online shop is a must for any business involved in selling goods and services to customers.

White Label Website Services

White Label Website Services

This article explains what white label website services are and how, as a professional who deals directly with business clients, you can benefit from these services. The Problem Let’s assume that you are a business consultant. You troubleshoot businesses that have...

I hope you enjoy reading this blog post.

If you want me to design a website for you or help you with internet marketing, click here.

Can Customers Find Your Website?

Download Mike’s “30 Website & SEO Tips” for free.

Web Design Secrets Revealed

Take your website design skills to the next level to steal a march on your competition and make your website a success.