Should you be use social media for your business or not?
My answer is that it depends. It depends on the type of business you’re running and the type of customers you’re aiming your products and services at. If your business supplies products and services to corporate businesses then the people who run them, your target customers, are unlikely to spend time on Facebook or LinkedIn, or sending and reading tweets.
If you are providing services to consumers then many of those consumers probably spend time on social media. If I was a personal trainer, for example, I would definitely put effort into social media marketing because I would have a regular clientele, many of whom will be young, who spend time on social media, Facebook in particular.
Most likely your business falls in between these extremes so my advice is to
- Firstly think carefully about who your customers really are and what they do.
- Then decide whether time spent on social media is more worthwhile than other marketing activities.
- Don’t fall into the trap of thinking that, because you’ve got thousands of friends or contacts, you’ve got a ready made target for marketing your business on, for example, Facebook.
- Set up your profiles and pages to primarily reflect your business.
- Use online tools wherever possible to automate your social media activities. For example I use Twitterfeed to automatically post on Facebook, Twitter and LinkedIn every time a post a new blog article.
And finally, don’t listen to those so-called social media marketing experts out there. Most people are still groping around in the dark when it comes to using social media to market businesses.
And that includes the “experts”.