Search Engine Myths

There are lots of SEO myths around. Below are several of the most interesting myths surrounding search engine optimisation.

Resubmitting your site to search engines improves its rankings

Wrong. Once Google, or any search engine, knows about your site it will keep looking at it and re-indexing it. Resubmitting it, say monthly, can have a detrimental effect because this could appear as if you’re spamming the search engine. Your site could get penalized.

If you’re asked to pay for a service that will resubmit your site every month then you’d be wasting your money if you subscribed to it. As indeed you would if you subscribed to the following myth.

The more Visitors to a Website, the Better

This is not necessarily true. Getting leads from a website involves two things. Persuading people to come to it, from search engines, for example, and then enticing them to stay on the site and take action – contact you or buy a product depending on what the site was intended to do.

If your website is unattractive, or badly structured, not matter how many visitors you get to the site, they are unlikely to take action and contact you. They are most likely to click away to another site. The ratio of visitors that contact you to total visitors to the site is known as the conversion ratio.

A crucial part of an SEO service is optimizing the website to ensure that you get the best possible conversion ratio. For this reason SEO is best conducted alongside website development so that the design can be optimized for SEO

Submitting your site to 1000 search engines

There aren’t 1000 search engines. In reality, nearly all traffic comes from about 6 search engines. Using an automatic process to submit your site to obscure search engines, many of which are just link farms that can get your site penalized, is a complete waste of time and money.

Sites that use sponsored links (Google Adwords) will get higher rankings in the natural listings.

This is simply not true. Google treats all sites the same as far as indexing for the natural listing is concerned.

Using a domain name with keywords in it will get you better rankings

This one is debateable and the jury is still out on it. Personally I think it is proven that keywords in the domain name can make a difference in some cases. However, I think the effect is small.

Whether or not you should do it, I believe, is down to how you want your business to look. Taking my business as an example, I think that looks a lot more professional than say I believe a keyword based domain name is more relevant for a website aimed at promoting a single product or service as opposed to a business.

SEO is a Scam

This is partially true. Most website owners get advertising SEO services advising SEO services. Many of these are scams so it’s best to avoid them.

A well-run SEO campaign is different. It focuses on quality. An SEO expert will analyse your website in detail, analyze the competition, extensively research key words, review and update the content, and much more.

A properly conducted SE campaign required significant effort and therefore is not cheap.  It will, though, result in significant improvements in visitors and leads.

SEO can be a scam, but not if it’s done properly.