Website Promotion

Search Engine Optimization (SEO)

The first is what we call the natural listings. These appear in the centre of the screen, 10 to a page. Getting your site listed here is free. However, the site needs to be “search engine optimized” if it is o stand any chance of appearing anywhere near the top.

Search engine optimization is often described as a “black art” but, with careful design, most sites can be optimized enough to appear near the top of the listings. There are no guarantees of course with the natural listings particularly if your business has a lot of competitors and your website is competing with their sites for listings.

All the sites we develop are search engine optimized and for most small businesses who trade locally, we can usually get the site on the first page of Google for appropriate search terms.

Conversion Optimization

How many people who arrive on your site, make enquiries or buy your products? The number of people who do this relative to the number of people arriving on the site is know as the conversion ratio.

Is your site’s conversion ratio low or zero? There is no point in attracting people to your site if the site is so poorly designed that they simply click straight away to some other site when they land on yours.

We carefully design all our sites to get the best possible conversion ratio. Together with the SEO work we do, this ensures that your site will generate business for you.

Pay-Per-Click

If you want to guarantee getting your site on the first page quickly then you can use Pay-Per-Click (PPC). On Google this is done using Google Adwords. The listings appear on the right hand side of the page and are entitle “Sponsored Links”.

With PPC, you get to choose the keywords you want people to find your site with and then bid on them. How much you bid, relative to other sites, for any particular keyword determines whereabouts in the sponsored listings your site appears. When someone clicks through to your site, you’re charged for the amount you’ve bid.

PPC offers a guaranteed way of getting your site listed, however, PPC campaigns need to be carefully designed and continually monitored or they can burn up a lot of money with few results. Running PPC campaigns is best left to experts.

Internet Marketing

Are you serious about getting business from your website? Then, as well as getting it visible on search engines, you need to become proactive at promoting it.

The various ways you can do this include:

• Newsletters
• Social Networking
• Blogs
• Autoresponders
• Direct eEmail
• Viral Marketing

All of these usually involve work from you but can product dramatic results.