Marketing Your Business and Advertising
“I’ve written books on advertising – chequebooks!”
That is a well known quote from Alan Sugar on the Apprentice TV programme and I, for one, can testify to the truth of it.
Over the years I have tried many ways to advertise my business; Yellow Pages, telemarketing, mailshots, email campaigns, ads in directories and journals, editorials and even radio. For my business, they’ve all proved to be a waste of money.
The only responses I’ve had to ads in directories and journals are from people asking me to put an ad in their directory or journal.
Read MoreWhat Does Your Home Page Say About You?
Do you wonder why your getting plenty of visitors to your website but very few enquiries or sales. If so read on.
When people arrive at your home page what’s the first thing they see? A splash page with a flash movie and a button saying “Click to Skip Intro”? Or a page full of waffle giving the history of your company starting with how your great-great grandfather started it in 1895?
Either way I not interested. I’m looking for a business that can supply me what I need. I’m not looking to be entertained or to get a local history lesson. If your site can’t show me in 5 seconds that you might be able to supply what I need, then I’m out of there to another site.
Don’t try to be clever. Keep it straightforward and simple. Follow what I call the “Four W’s Principle”.
Read MoreTwice Zero is Zero
I’m often asked, by people who have websites, if I can do anything to improve their search engine rankings because the site isn’t bringing them any business. It’s fairly typical for them to say that they’ve never even had an enquiry from the site.
More often than not, when I look at the site, the problem is obvious. The site is so badly designed that anyone who arrives at it, whether it’s from a search engine or anywhere else, is just going to click straight away to somewhere else.
Read MoreRecommended Reading
 
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