Know How: To Get Things Done

A client calls you to ask why he hasn’t received the quote he requested last week. You pause, try to remember and then think “Oh s**t”. You remember opening his letter and throwing it in your in tray so you realize that it must be somewhere under the...

How to Format and Distribute Bulk Email

I’m often asked what is the best way to send out bulk email – e.g. email newsletters – to distribution lists. Many businesses I know simply use their email client, such as Outlook or Outlook Express, to send bulk emails. They create the email and then put...

Make your website stand out in the crowd

Here’s a website you’ be crazy not to look at – http://theoatmeal.com/ What’s the best way to get your points over to your readers? Let’s face it, no one wants to read pages of endless text even if they do spell out all your important...

Decide on Your USP Before You Do Anything Else

What’s your USP? On of the first things to decide before you even think about putting your business online is to decide what your USP is. Your USP will form the main theme running through your website, and other marketing activities, both on and off-line. USP – Unique...